Where to Find the Viral Kunafa Chocolate in Dubai (Price, Locations & Expert Tips)

If you’ve spent any time on TikTok lately, you’ve probably seen it: a chocolate bar getting cracked open to reveal a thick layer of crispy kataifi and pistachio cream oozing out in slow motion. That’s the Dubai viral chocolate everyone’s talking about, and yes, it’s a real thing you can actually track down during your trip. The catch? It’s harder to get your hands on than you’d think.

This guide breaks down exactly where to buy it, how much it costs, and what to do if the original sells out before you even open the app (which, fair warning, happens a lot).

What is the Dubai Viral Kunafa Chocolate?

At its core, this is a chocolate bar that fuses Middle Eastern dessert flavors with a Western chocolate format. Picture a thick milk or dark chocolate shell packed with crispy toasted kataifi (the same shredded pastry dough used in traditional kunafa) and a creamy pistachio filling, often finished with a swirl of tahini for that nutty, slightly bitter contrast.

It’s essentially kunafa reimagined as a candy bar, and it’s become one of the most searched food items connected to Dubai right now. TikTok influencers and food reviewers picked it up fast, and the combination of crunch, cream, and that authentic Arabic sweets twist made it impossible to scroll past.

The Original: FIX Dessert Chocolatier (“Can’t Get Knafeh Of It”)

The bar that started the whole craze is called “Can’t Get Knafeh Of It,” made by FIX Dessert Chocolatier, founded by Sarah Hamouda. FIX operates out of Al Quoz, and this is genuinely the bar you’ll see referenced in nearly every viral video.

Here’s the thing tourists need to know upfront: FIX doesn’t have a walk-in retail shop you can casually stroll into. There’s no storefront in Downtown Dubai or Dubai Mall where you grab one off a shelf. It’s almost entirely a delivery-only product.

Price and How to Order via Deliveroo

The original FIX bar runs 65 to 70 AED ($18-$19) and weighs around 200g, so it’s noticeably thicker and heavier than a standard chocolate bar. This isn’t a quick snack-sized treat; it’s meant to be shared or savored slowly.

The ordering window is the part that catches most people off guard. FIX releases its stock on Deliveroo at two specific times daily: 2:00 PM and 5:00 PM. And when I say it sells out fast, I mean it. We’re talking minutes, not hours. If you’re serious about getting one, have the Deliveroo app downloaded, your address set, and your finger ready right at those drop times.

A few practical tips if you want to actually land an order:

• Set a phone alarm for 1:55 PM and 4:55 PM so you’re not refreshing the app late
• Order to a Downtown Dubai or central address if possible, since delivery zones and timing can affect availability
• Have a backup payment method saved so checkout doesn’t slow you down

If both windows fail you (it happens more often than not), don’t panic. There are excellent alternatives just a short ride away.

Best Alternative Shops to Buy Kunafa Chocolate in Dubai (In-Store Options)

The good news for tourists is that FIX inspired a wave of local shops making their own versions, and several of them are walk-in friendly, which honestly makes the experience easier on a tight travel schedule.

Le Chocolatier Dubai offers a premium take with custom and gifting-style bars, priced between 45 and 55 AED, available both in-store and online. It’s a solid pick if you want something polished to bring home as a gift.

CoCuA, Granny’s Waffles, Noura, and Mirzam have all put out their own kunafa chocolate versions too, each with slightly different takes on the pistachio-to-kataifi ratio and chocolate type. Mirzam in particular leans into using genuinely high-quality dark chocolate, so if you prefer less sweetness and more cocoa depth, that’s worth seeking out.

For the most budget-friendly route, local souks and sweet shops scattered through Deira and Downtown Dubai sell their own kunafa chocolate bars for 25 to 45 AED ($7-$12). These won’t carry the FIX name, but the flavor profile, crispy toasted kataifi, creamy pistachio filling, gourmet chocolate bars made fresh, is often surprisingly close, and you’ll pay roughly half the price.

You can also order through Talabat or Careem Food if Deliveroo isn’t cooperating, since several of these alternative brands list on multiple platforms.

Can Tourists Buy the Viral Chocolate at Dubai Airport?

This is one of the most common questions we get, and the honest answer is: not reliably, at least not the original FIX bar. Dubai International Airport (DXB) doesn’t currently stock the original product in its terminal shops.

However, airport gift shops and duty-free dessert counters do occasionally carry kunafa-chocolate hybrid products from other UAE-based chocolatiers, especially around Global Village season or peak tourist months. If you’re flying out and haven’t managed to snag one in the city, it’s worth a quick walk through the chocolate and souvenir sections, but don’t count on it as your only plan. Buy your bar in the city first, then pack it carefully for your flight home if it’s not too melt-prone.

Summary: Fast Facts for Foodies

Brand / Shop Name	Availability	Estimated Price (AED)	Best Known For
FIX Dessert Chocolatier	Deliveroo Only (2 PM & 5 PM)	65-70 AED	The original “Can’t Get Knafeh Of It”
Le Chocolatier Dubai	In-Store & Online	45-55 AED	Premium gifting & custom bars
CoCuA / Granny’s Waffles / Noura	In-Store & Delivery	35-50 AED	Local twists on pistachio-kataifi filling
Mirzam	In-Store	40-55 AED	High-quality dark chocolate base
Local Souks / Sweet Shops (Deira & Downtown)	Walk-in	25-45 AED	Budget-friendly & easily accessible

If you only have one shot at this while you’re in Dubai, here’s the simplest plan: try the Deliveroo drop for FIX at 2 PM, and if it sells out, walk into a souk in Deira the same afternoon for a more affordable, still-delicious version. Either way, you’re getting the same core experience that made this dessert blow up online, crispy kataifi, rich pistachio cream, and a chocolate shell that’s worth every bit of the hype