Some places you visit once and forget. Others stay with you. https://itsbeauty.ae/ tends to be the second kind. With four locations across Dubai and a branch in Abu Dhabi, the spread is intentional: Business Bay, Dubai Marina, Internet City, DIFC. Wherever your day takes you, there’s a branch that fits your route rather than your detour. The full menu covers nails, hair, brows, and lashes, all under one roof, handled by trained masters who follow strict European sterilization standards on every visit.
Table of Contents
Russian Manicure, Nail Extensions and Pedicure in Dubai
The signature here is the Russian manicure. And yes, it lives up to the name. Masters use an e-file dry technique for deep cuticle work, which means a cleaner finish that holds for up to four weeks. Just careful, unhurried work on the nail plate itself.
Beyond that: acrylic extensions, nail art, shellac, gel polish, classic and spa pedicure, full Russian pedicure with machine treatment. The polish selection is broad, and the approach is tailored to nail condition first, preference second.
Hair Coloring, Keratin Treatment and Haircut Services in Dubai
Heat and humidity here are not like anywhere else, and good colorists know it. The team at It’s Beauty works with AirTouch, balayage, ombre, and full color using professional-grade brands chosen with UAE conditions in mind. The goal is color that looks just as good six weeks later, not only on the day.
Keratin treatments, deep conditioning, scalp care, and hair loss protocols are treated as real services, not upsells. If your hair has been feeling thin or unmanageable, the consultation actually covers why, not just what to book. Cuts and blow-dries come with a proper conversation about your routine and how much time you realistically spend styling in the morning.
Eyebrow Architecture, Lash Extensions and Lamination in Dubai
Eyebrow architecture here means working with facial structure, not just tidying edges. Lamination, henna tinting, precision correction — all done with an eye for symmetry and proportion. For lashes: classic extensions, Russian volume, the Kylie effect, and lash lamination. Well-mapped brows make everything else sit better. That’s the logic behind the approach.
Why Clients Choose It’s Beauty: 7,000+ Reviews and 4.9 Rating
Reviewers keep bringing up the caramel latte and the cookie that arrives with their appointment. It’s a small thing, but it says something about how the team thinks about a visit. Over 7,000 Google reviews across locations, with a 4.9 overall rating. That number comes from real appointments, not a campaign.
Sterilization follows strict European standards across all branches. It’s not a tagline — it’s a protocol, applied consistently regardless of which location you visit.
New clients can book their first visit with up to 50% off all services. Worth trying before overthinking it.
Body Contouring and Body Care Treatments in Dubai
If you’re also thinking about body treatments and figure correction alongside your beauty routine, Bodify is worth a look. A salon focused on hardware body contouring and targeted body care procedures with a different focus, same idea: real results over the long term.
FAQs
How long does a Russian manicure last?
With proper aftercare, a Russian manicure at It’s Beauty holds for three to four weeks. The e-file dry technique removes the cuticle cleanly rather than pushing it back, which is why the result stays neat significantly longer than a traditional wet manicure.
Is It’s Beauty suitable for sensitive skin or damaged nails?
Yes. Master’s assess nail and skin condition before starting any treatment and adjust the protocol accordingly. If your nails are thin or your skin reacts easily, mention it at the start — the team will adapt the technique and products used.
Do you offer a discount for first-time clients at It’s Beauty?
New clients can book with up to 50% off all services on their first visit. The offer applies across all Dubai branches and can be reserved directly through the website or WhatsApp.
Where are the It’s Beauty salons located in Dubai?
There are four Dubai locations: Business Bay (Iris Bay Tower), Dubai Marina (Marinascape Mall, Trident Tower), Internet City (The One Tower), and DIFC (Sky Gardens Tower). Each branch offers the full range of nail, hair, and beauty services.
Hi! We’re the Travel Blog Dubai Team — passionate travelers who explore Dubai every day to bring you honest tips, best places to visit, budget ideas, and real experiences.Whether you’re planning your first trip or you live in the UAE, our guides help you discover the best of Dubai, hassle-free.
